IS-F Hot Lap
Colour Grading / Compositing / Motion Graphics
This film accompanied the launch of the Lexus IS-F at the 2007 Frankfurt Motor Show. To stay true to the 35mm film footage, I designed and composited the graphics to mimic the unique organic look of classic analog film titles, as opposed to a clean, digital aestheic. I also graded the footage, and recreated a film leader "START" graphic which was used as a playful introduction to the beginning of the lap.
Producer: Richard Oliver